01Memory
Learns your brand. Never shares it.
Products, voice, audiences and every campaign live in one memory that belongs to your brand alone.
Mother
/Every brand deserves one/ An AI that runs your marketing. Writes, publishes, measures and learns. Day and night.
// Now onboarding first brandsNight shift · running
Mother plans the week, makes the posts, reels, ads and emails, and publishes them in your voice.
Nothing goes live until you say so. Every morning you get a report of what worked and what she changed.
Channels14social platforms from one queue
On shift24/7no overtime, no handover
Without your yes0posts go live
Every morning08:00a report of what worked and what she changed
Plus email, Klaviyo campaign drafts, and your website or Shopify blog.
//01The operator's day
She worked all night. You approve over coffee.
Night shift · scroll to run it9 h to go
CopenhagenTue → WedMother · on shift
Each task goes to a Worker and is checked against your brand. Nothing is posted while you sleep.
23000102030405060708
23:10Read 412 comments, drafted 38 replies and set 6 aside for youAhead 01:42Drafted the weekend letter in your voiceAhead 03:05Made a carousel from the Royal Fern shootAhead 05:30Cut a 12-second product reel for TikTokAhead 07:45Moved €40 from ad B to ad A, inside your weekly planAhead
//02How she behaves
Your brand, in good hands. On your terms.
Four rules Mother keeps for every brand she runs, whatever the channel.
02Approval
Asks before it posts.
You set the trust per area, from content and replies to email, ads and spend: on her own, ask you first, or never.
03Spend
Spends inside a plan you set.
Ads move only inside the weekly plan and budget you approved. Pause her at any time.
04Learning
Reports every morning.
What worked and what she changed, with a changelog of what she learned that you can read and revert.
//03One memory
Ask her anything. See what she knows.
She answers from your brand's own posts, products and numbers.
You · 08:04
What drove the spike in engagement this week?
The amber close-up reel. Saves were 3.1× your average, mostly women 25–34 in Copenhagen. I've drafted two follow-ups in the same light; they're waiting for you.
Your postsBrand voiceLast 7 days
//04Plays
Start with a Play. She fills in the rest.
Proven methods Mother runs in your brand. Tap Play, and every input comes from what she already knows.
Ad Creative SetMother's Playbook
Ad variants for every placement, from one product.
- Mother's plan
- Product
- Cashmere Woods
- from Shopify
- Look
- Late light
- from your Look
- Voice
- Quiet, sensory
- from Brand Instructions
- Placements
- 1:1 · 4:5 · 9:16
- default
01 · Proven
Proven, not prompted.
Every Play is a fixed, versioned method. When we improve one, you read the changelog and your own edits stay.
02 · Learned
Your best Plays rise.
Mother ranks Plays by what worked for your brand: approved unchanged, finished, beat your usual engagement. Plays you reject sink, with the reason.
03 · Workflows
Alone, or as a step.
Put a Play inside a Workflow: a weekly newsletter, a daily article, the next post of a campaign.
Fifteen Plays in Mother's Playbook today.
//05The math
Nearly a third of every week back. Much of the outside bill too.
What Mother is worth to a marketing team in a year, before her fee. The defaults are the base case of our commercial study; move them to match yours.
Time back1,370 h0.9 marketers' worth of hours from a team of 3. About 29% of each week moves from production to judgement.
Agency and freelance€19k48% of what you pay outside: content, social, ad operations and part of production. Real shoots, PR and strategy stay with people.
Tools€3kScheduling, reporting, SEO tracking and design seats Mother overlaps, a year.
A year of value€120k€23k you stop spending, plus €98k of time you get back.
Your numbers
Replaces
Sprout Social, Hootsuite, Later and Buffer for scheduling and publishing.
Partly
Canva and Adobe Express for social and ads, Semrush and Ahrefs, Supermetrics reports, Zapier, Notion and HubSpot Starter.
Stays
Shopify, Klaviyo flows, Zendesk and your cookie banner.
Source: the base case of Mother's commercial study, October 2026. A three-person marketing team (two specialists, one manager) at Danish loaded salary cost, DKK 455 to 685 an hour (DM Lønguide 2025, Danmarks Statistik), saving 10.7 of 37 hours a week over 42.7 working weeks; outside help split 6 to 8 between media and content, shoots at DKK 30,000 plus 24 UGC videos, priced as Danish agencies publish them, and the share of each fee Mother's work covers. Tools are the overlapping subscriptions of that team at list price. Euros at DKK 7.46. Time is capacity, not a headcount cut.
//06Brands
Brands with a Mother.
We onboard a few brands at a time and set Mother up with each of them.
Live pilot · Cashmere WoodsCopenhagen
Maison Nikoui
- Category
- Niche perfume
- Channels
- IG · TT · Email
- Since
- Oct 2026
A Danish perfume house. Mother makes and runs their campaigns; pilot results will be published with their permission.
Next slotOpen
Three steps. Then she takes it from here.
- 01Connect your channelsInstagram, TikTok, ads, email, Shopify and the rest.
- 02Teach her your brandProducts, voice, looks and past campaigns. She reads it all.
- 03Approve and sleepShe runs the loop. You get a morning report.
Let Mother take it from here.
We reply within a day.