Content Pipeline
Brand-conditioned creative at scale
From reference kit to published campaign. Mother's content pipeline combines Luma UNI 1.1 creative reasoning with structured brand conditioning, a Content Hub for drafts and scheduling, and campaign management built for long-lived storytelling.
Process
Reference kit to live campaign
Step 1
Upload product, model, and scene reference images to anchor your brand's visual identity. Mother stores them in a structured reference kit and conditions every Luma UNI 1.1 generation against them — so output stays on-brand by design, not by chance.
Step 2
Luma UNI 1.1's creative reasoning engine renders images and video from your reference kit. Multi-reference conditioning means the brand's aesthetic, product detail, and visual tone carry through every asset — without manual art direction for each piece.
Step 3
Drafts, scheduled posts, and media live together in the Content Hub. Build long-lived campaigns that span weeks or months, track what's scheduled, and keep your media library organised alongside the calendar — all in one surface.
Creative that knows your brand
The content pipeline is built to produce on-brand assets at the pace your calendar demands. Reference kits condition every generation; the Content Hub keeps drafts, media, and schedules in one place.