“What does it save?” is the right question, and it deserves numbers you can check. So we built the case for a typical brand we work with: a Nordic webshop turning over about DKK 50 million, with four people in marketing, about €540k a year in ad spend, and six shoots.
3,200 hback a year, about two marketers’ worth
€90kof agency and freelance work Mother takes on
€320kof value a year, time included
Time back
We assume half of each marketer’s week goes on production: writing, resizing, scheduling, reporting. Over 42.7 working weeks that is about 3,200 hours for a team of four. Mother does that work; the hours move to judgement.
What you pay outside
| Line | A year | Mother takes on |
|---|---|---|
| Performance agency | 12% of ad spend | 50% |
| Social and content agency | €32k | 75% |
| SEO retainer | €19k | 40% |
| Shoots and UGC | €40k | 40% |
| Freelance design, copy, translation | €16k | 70% |
Shoots, PR and strategy stay with people. That is about €90k a year. Scheduling, inbox, reporting, SEO tracking and design seats fold into Mother, which is another €16k.
Try your own
The dials on our homepage recount all of it for your team, your spend and your shoots.