Mother 1.1 is live for every brand. It is organised around the jobs you already do: Home, Create, Content, Inbox, Audience, Context, Analytics and Market. Start a Play and Mother fills in what she can from what she knows about your brand, shows you where each part came from, and waits for you to press Play. Everything that needs your yes sits in one approvals list, and how much Mother does on her own is set in one place.
Fewer places to look
1.1 asks less and shows more. There are fewer screens, each matching a job: Home has your brief, your latest posts and numbers, what needs you, what is in flight and what your Workers did overnight. Context gathers what Mother knows about your brand (Identity, Voice and Look) and lists what she still doesn’t know.
Create, from one box
Create opens on one start box with Plays, your Elements, recent posts, Workflows and Workers. Open a Play and the panel shows Mother filling it in, with sources. You press Play, then keep the result or discard it. Ask in chat for a Worker and Mother drafts it for you to approve.
Mother fills the gaps, says what she still doesn’t know, and shows her work before anything goes out.
Approvals with deadlines
One approvals list, with deadlines instead of expiries, so a campaign never misses its moment waiting on a queue nobody reads. How much Mother does on her own now lives in Settings › Permissions.
Also in 1.1
- A new composition engine for images and video: exact words in your own fonts, checked for fit and safe zones, and reels in square, wide and vertical.
- Files, one library for your files and Elements, with type filters and sorting.
- Market: SEO, trends, content gaps and how AI search answers questions about your brand, including markets outside the US.
- Chat titles: your first message names the conversation.
Next
1.2 turns campaigns into projects, each with its own chat, threads and everything it made, and moves Mother from following instructions to owning goals you set. In testing now: editing an image Mother made without starting over, and your existing posts and their numbers alongside Mother’s own.
Thank you for working with Mother. Tell us what feels right and what doesn’t.