Most marketing work is not new. A product launch, a seasonal push, a carousel from a fresh shoot: each has a shape that works. In Mother those shapes are Plays, and a brand runs them alone or as a step in a Workflow.
She fills it in
Open a Play and Mother fills every input she can from what she knows, with the source beside each one:
- Product, from Shopify.
- Look, from the Looks she made from your own pictures.
- Voice, from your Brand Instructions.
- Placements, the defaults: 1:1, 4:5 and 9:16.
Anything she can’t fill, she asks for. Anything you want different, you steer in a line of text.
You press Play
The button says Play, because that is what you are doing: starting something proven. Mother makes each placement in turn, with your words set in your own fonts and checked against each placement’s safe zones. Then you keep the result or discard it. Nothing goes live until you approve it.
Your own Plays
Mother’s Playbook is the curated set every brand starts with. A tenant admin can publish Team Plays for every brand in the company, so the way your team works becomes something Mother can run too.